What's the Difference Between Content Writing and Copywriting?

I have recently noticed a lot of confusion in the difference between content and copywriting. Most use the words "content" and "copy" as if they are synonymous, when, in fact, they are two very different things. Though they are both necessary for a strategic marketing plan, you have to know which type of writing to employ to ensure effective campaigns.

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Beautiful Boy

You are numbers, logic, and detail. Your eyes are deep, and sometimes when I look into them, I see a galaxy of ideas swirling at light speed. No star in there has lost its light.

I look through your eyes, into your brain, which then whooshes into your heart and soul to a place that is the deepest deep. A deep that is often only expressed through waters that have risen so high, they gush from your depths into the corners of your eyes where they spill out down your white rose cheeks.

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.11 What I'm Reading

It was another rough week over at the Heideman house. I am still catching up on work, my husband didn’t get home until after the boys were in bed most nights, the boys were recovering from strep throat, and Hudson had to stay home one of the days due to a bad cough. Such is life.

However, I did manage to read one small book by C.S. Lewis. Lewis’ writing is so comforting to me and serves as a balm to my soul on hard days. Read more…

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The King of All the Hudsons

You came from another life and colored our world with your dimpled smile. You are my huckleberry friend, and since your arrival, you have helped us discover the world from which you came.

The old world wasn’t void of sadness, but it was altogether wonderful. A world full of Hudsons, who conveniently lived on the sun. A wonderful world indeed.

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Uncovering 2020 Goals

Are you in the #goalsetting squad, or do you loathe the idea of setting goals? (Is saying “squad” still a thing? Should refreshing my slang be on my goals list?)

I am a New Year goal-setting junkie. For one, I love New Year’s Eve and Day! One, it sets off the chain of all my favorite holidays. That’s right, folks; I am one of the rare birds who love Valentine’s Day, St. Patrick’s Day, and Easter and do not love Halloween, Thanksgiving, or Christmas. I can’t explain myself here. I am what I am. Keep reading to see how I uncover my 2020 goals.

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.09 What I'm Reading

Well, we are fighting the flu over at the Heideman household, which means that I have had little time to work, little sleep, and lots of time to read or listen to books as I snuggle my kids.

This week I read two easy reads and listened to one book on productivity. Productivity books are a little ironic to me because often, the best thing we can do to finish projects is to JUST DO IT (to liberally borrow Nike’s tag line). Click over to read about this week’s books.

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.08 What I'm Reading

I took an unintentional break from writing about what I am reading. The unintended break occurred because my workload ramped up in December, and I was unable to complete detailed write-ups of each book I read. 

In the end, however, it was a good thing. This break forced me to reconsider how I can continue this habit even during busy seasons. Click over to see my solution.

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.06 What I'm Reading

Do you ever have one of those weeks where you feel like your brain is moving through a fog? Or mud? That was me last week. I just felt like I couldn’t get my brain moving, and everyday tasks took me forever to get through (or didn’t happen at all), which is why this post is coming to you on a Tuesday instead of a Friday.

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.05 What I'm Readying

I only have one book for you this week, and it is an audiobook. I am still working my way through The Intelligent Investor, by Benjamin Graham, but it is taking a while as I can’t make it more than a few paragraphs without stopping to take notes. I will be done with this book next week and ready to discuss it. However, I can already tell you that I highly recommend this book. If you have any investments (even a 401K!) read this book.

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.03 What I'm Reading

This week I consumed two books on opposite spectrums. One was a non-fiction book on the current-day addiction crisis. And, the second was all about the love of food (and wine)—two of the addictions mentioned in the former book. I enjoyed both books and can’t wait to share my thoughts with you.

As always, let me know what you are reading in the comments!

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